Our Team

Leadership

The founders support and lead Youth Sports Collective. Sean Murphy is CEO and Co-Founder. Pearse Flaws is President and Co-Founder. Kirk Francis is Chief Business Officer and Co-Founder. The Collective comes first: a community shaped around families, positive coaching and meaningful growth.

Athletic directors

Pearse Flaws leads Basketball. Kyle Hardman leads Baseball and Softball. Bella Williams and Sophia Williams are Soccer Co-Athletic Directors. These published roles give families a direct starting point when they need programme-specific information. Volleyball and Football leadership details require confirmation.

For families, sport should be a place of connection rather than a source of uncertainty. We want parents and guardians to feel part of the Collective, with a direct route to the people leading each programme. The relationships around a young athlete matter. A supportive environment gives players room to practice, make mistakes and try again while learning to respect themselves and the people around them.

Coaching philosophy

At Youth Sports Collective, we believe sports are about more than just winning. They are about growth, teamwork and building character that lasts a lifetime. Our mission is to create a fun, competitive and professional environment where every young athlete can thrive.

We put families first, fostering a community built on trust, respect and shared goals. Whether on the court or the field, we are dedicated to helping every player reach their full potential as athletes and as individuals. We focus on developing strong skills, confidence and sportsmanship through positive coaching and structured programmes that emphasise both excellence and enjoyment.

Our coaches are mentors who understand that true success is not just measured by points or trophies but by the lessons learned, friendships built and confidence gained along the way. We are shaping not just better athletes but better people. Every sport is an opportunity to learn how to support a teammate, meet a challenge and bring respect to the game.

Development happens in everyday moments. Learning to listen, preparing for practice, responding to a setback and encouraging a teammate can be as meaningful as learning a sporting skill. A fun, competitive and professional environment makes space for both. Our goal is to help young athletes carry confidence and sportsmanship into their lives beyond the court or field.

How to reach us

Use the published contacts to ask about eligibility, schedules and registration. Contact support@youthsportscollective.org for general enquiries. Contact details and programme responsibilities must be confirmed before launch. We do not publish invented biographies or substitute generated portraits for real directors.